building ArgiPlex™ technology, delivering astonishing shine, color longevity, and overall healthier-looking hair—guaranteed!
BENEFITS:
Nourishes and protects hair, sealing in moisture, softness and shine for up to 30 shampoos.****
Reduced Breakage **
Delivers exceptional color longevity and vibrancy
100% gray coverage 
Low-ammonia formula delivers healthy-looking, reliable results 
Optimal viscosity for bowl + brush or bottle application