Joico LumiShine transforms hair from the inside out with breakthrough bond-building ArgiPlex™ technology, delivering astonishing shine, color longevity, and overall healthier-looking hair!
BENEFITS:
Nourishes and protects hair, sealing in moisture, softness and shine for up to 30 shampoos.****
Reduced Breakage **
Delivers exceptional color longevity and vibrancy
100% gray coverage 
Low-ammonia formula delivers healthy-looking, reliable results 
Optimal viscosity for bowl + brush or bottle application
 
DIRECTIONS:
Mixing Ratio LumiShine Permanent Crème Color is mixed 1:1 (equal parts color and appropriate Volume LumiShine Developer). Apply with a color applicator bottle, or bowl and brush. (When mixing in a bottle, add developer first, then add color, and shake well.) Process for 35-45 minutes for gray coverage.
Hair colorants can cause severe allergic reactions. Read and follow instructions. Avoid eye contact. This product contains ingredients that can cause skin irritation on certain individuals and a preliminary skin allergy test according to the accompanying directions should first be made 48 hours before each use. This product must not be used for dying eyelashes or eyebrows. Keep out of reach of children.